MFI Certified Cables
Aftermarket cables are not an exact match like the cable that came with the device.
These cables have a chip in them that Apple designs to make the device work with a charger or when syncing to a computer.
Besides the fact that these companies are certified by Apple, they are usually cheaper then buy genuine Apple cables.
This link will show what manufacturers are certified by Apple. https://mfi.apple.com/MFiWeb/getAPS
This link will show the differences between a counterfeit and a certified cable. https://support.apple.com/en-us/HT204566